Lori Harvey has been announced as the latest brand ambᴀssador for PrettyLittleThing.

And the model, 26, proved why she’s the perfect fit for the brand as she sent pules racing in a swimwear campaign.

She modelled a series of swimwear looks from the collection and looked nothing short of sensational as she showed off her toned midriff.

Lori, the daughter of comedian Steve Harvey, put on a sizzling display and pulled a series of poses in the plunging swimwear.

She put on a busty display in her steamy shoot which saw her pose in the swimming pool with her arms up in the air.

Sensational: Lori Harvey has been announced as the latest Brand Ambᴀssador for PrettyLittleThing

Wow: The model, 26, in her latest swimwear campaign with the brand, sent pules racing as she flaunted her incredible physique

Lori showcased her washboard abs and flawless features as she posed up a storm for the shoot.

She glowed in the sunshine as she showed off her hourglᴀss figure in a black ʙικιɴι with the PLT brand name detailed on.

The influencer posed up a storm in a plunging cut-out pink swimsuit which displayed her toned body.

In another snap, she threw on a blue cut-out swimsuit that tied around her neck as she laid beside the pool posing next to a refreshing drink and dragon fruit.

Lori posed up a storm with her arms stretched back in a busty black swimsuit with a gold detailing on her torso.

The entrepreneur also modelled a classic white bandeau ʙικιɴι, with high waisted bottoms in her bid to create looks appealing and flattering to everyone.

On joining the PLT family again, Lori said: ‘I’m so excited to be joining the PLT family again! Returning as a collaborator to launch this Sєxy and fun swimwear edit truly feels like a full-circle moment.’

‘Swimsuits represent body positivity. My goal with this edit is for everyone to feel Sєxy and confident while wearing these pieces.’

Stunning: She modelled a series of swimwear looks from the collection and looked nothing short of sensational as she showed off her toned midriff

Toned: Lori, the daughter of comedian Steve Harvey, put on a sizzling display and pulled a series of poses in the plunging swimwear

 

Sizzling: She glowed in the sunshine as she showed off her hourglᴀss figure in a black ʙικιɴι with the PLT brand name detailed on

Abs: Lori showed off her sensational washboard abs in a black ʙικιɴι with studded detailing

Steamy: The model put on a sizzling display as she donned a gold ʙικιɴι against the idyllic backdrop while showing off her sensational figure

PLT brand ambᴀssador: The entrepreneur also modelled a classic white bandeau ʙικιɴι, with high waisted bottoms in her bid to create looks appealing and flattering to everyone

Raunchy: In another snap, she threw on a blue cut-out swimsuit that tied around her neck as she laid beside the pool posing next to a refreshing drink and dragon fruit

‘If you know me, you know self-care in my opinion is the highest form of self-love. Whether it’s going for a swim, reflecting in my journal by a pool, or travelling to new parts of the world, this is how I get inspired and gain confidence.’

The PLT collection was created to serve timeless swimwear essentials for all seasons.

The founder and CEO of SKN by LH has been announced as the PLT brand ambᴀssador for a year long signing.

As well as this swimwear collection, Lori will be co-designing party wear to launch later this year.

Lori has also collaborated with friend Khloe Kardashian as she modelled various stylish ensembles for Good American’s latest Summer Denim collection.

She took to Instagram to showcase upcoming pieces for Khloe’s successful clothing brand-which dropped last month.

Lori flaunted her summer-ready figure in a strapless, light blue denim minidress that contained a slight fringe on the top and also bottom hem.

Her latest PLT shoot comes shortly after former Love Islander Molly-Mae Hague stepped down as Creative Director to focus on her daughter Bambi.

Molly stepped down from her £5million-a-year role after 22 months to focus on being a mum but will remain as a brand ambᴀssador.

Her departure came two months after PrettyLittleThing founder Umar Kamani left the company to pursue new opportunities following a decade at the helm.

Molly, who was appointed by the fashion giant in August 2021 and reportedly paid an enormous £400,000 per month, became a mum for the first time with boyfriend Tommy Fury, 24.

Stunning: Lori put on a show-stopping display as she modelled various stylish ensembles for Good American’s latest Summer Denim campaign

Molly-Mae Hague is stepping down from her £5million-a-year PrettyLittleThing creative director role after 22 months to focus on being a mum to daughter Bambi