Sweden’s ‘Ice King’ Bringing the Cool Factor in Hot New H&M Campaign

David De Gea was prepared to mock Victor Lindelof for his recent participation in an H&M photo shoot.

The Manchester United center back proudly announced on social media that he has joined the retailer’s ambassador program.

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Victor Lindelof has secured employment at H&M, a retail company.

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Ten Toes on X: "Our commercial and brand teams worked with H&M to  broker the partnership and create the content announcing Victor Lindelof as  a long-term ambassador for the Nordic region. @vlindelof | @

The Manchester United defender looked put together in his gray T-shirt and matching pants.

Lindelof responded on Instagram, sharing photos of himself wearing his new clothes and writing, “Happy to join the @hm family.”

To appear professional, the 29-year-old slipped a grey T-shirt into a pair of gray slacks.

Frankly, he sipped his coffee and put on a pair of white sneakers to cap off his image.

De Gea, Lindelof’s teammate at United, was astonished with how well-groomed Lindelof looked and commented in Spanish, calling him “very handsome.”

Bruno Fernandes also participated in the act, responding in Portuguese with “wow.”

Maja Nilsson, Lindelof’s wife, likewise expressed her support for her husband by adding flame and heart emojis beneath the message.

View Victor’s chic ensembles below:

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A moment with Victor Nilsson Lindelöf | H&M

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