Serena Williams Shares How Her Life Has Transformed as a Mom and Investor: “My Second Career”

Serena said she exercises, works at the offices of venture capital firm Serena Ventures and then spends the rest of the day playing games with her daughter. “It’s completely different,” she said. “I couldn’t have imagined having this conversation with you not so long ago and saying my life would be like this.”

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Williams’ venture into investing has been the perfect “second career” for the four-time Olympic gold medalist, who says her parents instilled in her the importance of financial independence and money management. That’s something she’s now teaching Olympia, her daughter with husband Alexis Ohanian.

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“I am a huge proponent of financial independence and education, and accessibility,” Williams says. “So those things are really important for me to teach my daughter and also important for me to raise awareness.”

That’s part of why she partnered with Cash App for their new “That’s Money” campaign. Williams stars in a new ad, which shows her using Cash App after a night out to pay the babysitter before grabbing leftover pizza and bringing a stuffed animal into Olympia’s room.

“I am a huge proponent of financial independence, education and accessibility,” Williams says in a release. “I want to use my platform to raise awareness around the opportunities money management tools like Cash App have to offer, so working together was a no-brainer.

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Another way Williams is utilizing her foundation is by attempting to make Serena Adventures as different as a potential, particularly in the funding scene where not very many organizations are.

“We put resources into ladies, we put resources into ladies of variety, we put resources into minorities,” she tells Individuals. “A ton of these organizations discuss variety, however they simply discuss it. This is on the grounds that it’s a decent subject that they raise, however they don’t actually do a ton of things about it. Thus at Serena Adventures we do, we discuss it. We be about it.”

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