Lay’s officially announced in a video on its homepage that it will sponsor the 2026 World Cup and the 2027 Women’s World Cup.
In addition, as part of their efforts to expand their products and brand, the popular snack firm Pepsico declared that Lionel Messi will play in the World Cup gold cup as the official partner of the 2026 World Cup, which will take place in the US, Canada, and Mexico.
For three consecutive World Cups, including the 2026 competition, Lay’s has had the opportunity to be the official sponsor of the biggest football festival in the world.
