Dua Lipa has landed her biggest brand deal to date and will become the new face of Porsche, it has been revealed.

The New Rules singer, 27, who already has a host of hit singles, a fashion range with Versace and successful podcast, will now embark on a new project.

According to The Sun, Dua, who was previously the face of luxury car company Jaguar, has now been offered a ‘seven-figure sum’ to close the deal.

A source told the publication: ‘Dua is one of the H๏τtest faces in music right now and is a global star.

‘She has a huge brand pulling power and Porsche offered her a seven-figure package she could not turn down.

‘Dua first started working with Jaguar in 2018 and it’s made her a huge amount of money.

‘But when Porsche came knocking, it was a really exciting offer and she is looking forward to getting involved. She is an absolute tour de force right now and there is no stopping her.’

It comes after Sir Elton John claimed that Dua missed his epic Glastonbury headliner set due to having a ‘long-standing commitment in New York.’

Sources close to the Rocket Man, 76, told MailOnline that the pop star, who collaborates on his track Cold Heart, wouldn’t have been able to take part in a potential live performance on Sunday night due to being overseas.

Despite being asked numerous times about her absence, Dua is yet to comment.

Instead of joining Elton on stage as he performed his last ever show in the UK, Dua shared pH๏τos on her Instagram story from a family dinner.

The BRIT Award winning singer, famed for hits including New Rules, Don’t Start Now, and One Kiss, has since been ridiculed by fans for choosing a ‘home cooked meal’ over Elton’s Glastonbury set on the world-famous Pyramid Stage.

But MailOnline understands that Elton wanted to keep his highly anticipated performance ‘fresh’ and ‘unpredictable’, hence collaborating with acts such as Brandon Flowers on stage, which proved to be a surprise among the 200,000 strong audience.

Dua last performed with Elton in November at the Los Angeles Dodgers Stadium during his Farewell Yellow Brick Road tour, which ends next month in Sweden.

Kiki Dee joined him for a rendition of their famous hit Don’t Go Breaking My Heart in LA the same night Dua performed, which was his last US show, but was also missing from his gig at Glastonbury.

A source said: ‘Dua played a huge part in his Dodgers Stadium gig, which Elton was hugely grateful for.

‘There was a feeling he wanted his Glastonbury set to be different, bringing out surprise guests, and making it less predictable.

‘That’s not to say he wouldn’t have lapped up Dua appearing, if logistics made it straight forward.

‘But the fact she was in the US took her out of the equation.’

Introducing the track Cold Heart, which went to No1 in 2021, Elton avoided saying Dua by name, telling the crowd: ‘The person I did this song with isn’t here, so I am going to ask you to sing her part please and sing it loud, here we go.’

He later urged the crowd to singalong, saying ‘come on Dua, come on you guys.’

Instead of Kiki Dee, who sang on the original Don’t Go Breaking My Heart, Elton introduced Rina Sawayama to the stage, calling the star ‘an extraordinary talent and one of my dear friends.’

As well as The Killers’ frontman Brandon Flowers, Elton’s guests included lesser-known US singer Stephen Sanchez and Jacob Lusk of Gabriels, plus the London Community Gospel Choir.

He explained his reason for inviting Stephen, who sang his own song Until I Found You, to join him on stage, saying: ‘When I chose my guests for this show, I wanted to have newer artists – save for one person.

‘And this next boy I heard last year on the radio in America. I couldn’t believe someone of 19 or 20 years of age could write a song like this. So, I’ve asked him to come to Glastonbury to sing his song.’

Elton’s enormous fan base, who he thanked during his performance for supporting him throughout his 50-year career, hoped that as well as Dua, Britney Spears, who sings on his 2022 track Hold Me Closer, could have joined him on stage.

Elton’s two-hour set was the first time he’d ever performed at Glastonbury’s Worthy Farm.

Speaking about the gig to Radio One’s Clara Amfo, he said: ‘Never played it, but it’s come around at the best time in my career to play it and we’re going to have guests well… I can’t tell you but it’s a different show to what people have been seeing on the Farewell Yellow Brick Road tour, which is good, I didn’t want to do the same thing for Glastonbury.’

He added: ‘It couldn’t be a more perfect ending to playing in Britain than to play at Glastonbury.’

MailOnline contacted Elton and Dua’s representatives for comment at the time.