Ageless and Fierce: Serena Williams Serves a Beauty Ace—And She’s Never Looked Better

The 23-time Grand Slam winner blends her makeup brand with one of her signature legendary shots.
Los Angeles Golf Club owners Alexis Ohanian and Serena Williams watch as their team loses to the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida.
Los Angeles Golf Club owners Alexis Ohanian and Serena Williams watch as their team loses to the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida. / GREG LOVETT/PALM BEACH POST / USA TODAY NETWORK via Imagn Images

Serena Williams is turning back the clocks.

The 43-year-old sports icon officially retired from Tennis in 2022 after a 26-year career that netted her 23-Grand Slam titles. Now, she’s out on the courts again and serving up an ace, but this time it’s for one of her beauty brands.

Williams took to her Instagram Stories on Wednesday, April 2, and shared an advertisement for her Wyn Beauty line. The promo shows the athlete smashing a serve at top speeds into a billboard, which shatters and reveals the brand’s logo. Williams was draped in a yellow hoodie and black sport leggings while doing it all.

Serena Williams
Serena Williams smashes a winner in new ad for her beauty brand Wyn. / Photo Credit: Serena Williams on Instagram
Serena Williams smashes a winner in new ad for her beauty brand Wyn. / Photo Credit: Serena Williams on Instagram

Williams has been popping up everywhere since her surprise cameo in Kendrick Lamar’s halftime performance at Super Bowl LIX back in February. This landed the tennis legend several new endorsement deals, including one with Lincoln, where she revealed one her biggest “mic drop moments” in her career.

“Definitely winning a Grand Slam pregnant,” Williams said in the advertisement. “You can’t get a bigger mic drop than that.”

The retired pro is referring to her 2017 Australian Open victory while being eight weeks pregnant with her daughter Olympia. She defeated her sister Venus in the final round. Olympia would be born later that fall.

In the meantime, Williams has put a focus on her Venture Captial Fund, where her and her husband, Reddit co-founder Alexis Ohanian, have put money into several organizations, including owning a minority stake in the NFL’s Miami Dolphins.

Los Angeles Golf Club owners Alexis Ohanian and Serena Williams cheer for their team against the New York Golf Club during the TGL semifinal match at SoFi Center on March 17, 2025, in Palm Beach Gardens, Florida. / GREG LOVETT/PALM BEACH POST / USA TODAY NETWORK via Imagn Images

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