Both former tennis players and Formula 1 drivers choose a particular company when buying a watch.
In recent decades, watches have become one of the most popular accessories for men. There are several brands that represent excellence in this type of gadget, such as Rolex, Tissot or TAG Heuer, not to mention the companies that develop the innovative “smartwatches”, such as Apple or Samsung. However, there is one firm that has gained notoriety in recent years and is chosen by figures such as Rafael Nadal or Fernando Alonso.
Both the former tennis player from Mallorca and the Asturian pilot, when buying a watch, choose the Richard Mille company. This Swiss company, founded in 2001, is managing to conquer the market with a clear and concise strategy: targeting sportsmen. In this way, they have caught the attention of Rafael Nadal and Fernando Alonso, who already have a valuable collection of these watches.
Rafael Nadal retired from professional tennis in November 2024.
In the case of La Fiera, the link with the Swiss company goes back more than a decade, ever since he tried one of the Richard Mille watches for the first time and fell in love. The artifacts of this brand are characterized by being unique works of watchmaking: Ultralight, ultra-thin, with a futuristic and very sporty aesthetic. According to experts in the field, a watch from this company cannot be compared with any other on the current market.
In addition to Rafael Nadal and Fernando Alonso, other sports figures who choose Richard Mille as their favourite watch brand are: Lionel Messi, Cristiano Ronaldo, Neymar, Tom Brady, Conor McGregor, Sébastien Loeb, Felipe Massa, Romain Grosjean, Alexander Zverev or Lewis Hamilton. On the other hand, there are many artists and businessmen who also choose to wear one of these accessories in their daily lives, such as J Balvin, Maluma, Anuel AA, Travis Scott, Pharrell Williams, Kanye West, Natalie Portman or Mark Zuckerberg.
The 2025 season will be Fernando Alonso’s 22nd in Formula 1.
The identity of Richard Mille, Rafael Nadal’s favourite brand
Richard Mille was founded at the beginning of this century by Dominique Guenat and Richard Mille himself in Switzerland, and has since then captured the attention of sportsmen and artists. In this way, it has become one of the favourite brands of Rafael Nadal , who wears a watch from this firm in almost all his public appearances.
Richard Mille is one of Ferrari’s main sponsors.
In this regard, one of the founders of the company explained what the identity of the firm is and what the publication mainly aims at: “I combined my fascination for technology with my personal passion for racing cars. The satisfaction I experienced in challenging the limits of speed on land, sea and air, as well as my special weakness for design and ergonomics. My goal was to create a new and cutting-edge segment within the fine watchmaking market,” said Richard Mille.
