Venus Williams and Cameron Brink Say Growth of Women’s Sports Is ‘Long Overdue’ (Exclusive)

“Not only is it the right thing to invest in women’s sports, but it’s lucrative,” Williams says, while talking to PEOPLE about her partnership with Brink and SoFi

Venus Williams attends the Christian Dior Haute Couture Fall/Winter 2024-2025 show as part of Paris Fashion Week on June 24, 2024 in Paris, France.; Cameron Brink poses for a portrait after being drafted by the Los Angeles Sparks during the 2024 WNBA Draft on April 14, 2024 at the Brooklyn Academy of Music in Brooklyn, New York.
Venus Williams attends the Christian Dior Haute Couture show ; Cameron Brink poses for a portrait after being drafted by the Los Angeles Sparks at 2024 WNBA Draft. Photo: Stephane Cardinale – Corbis/Corbis via Getty; Brian Babineau/NBAE via Getty

Tennis legend Venus Williams and WNBA star Cameron Brink have teamed up for an inspiring initiative in honor of the 50th anniversary of the Equal Credit Opportunity Act.

Along with SoFi, Williams, 44, and Brink, 22, are launching the Give Her Credit campaign to raise awareness and offer financial support to 50 individuals in celebration of women’s rights to credit in their own name.

Speaking to PEOPLE about the importance of the initiative, Williams says, “It’s hard to really even fathom in this day and age that a woman would need a male co-signer. My mom is such a strong woman, I can’t imagine her needing a male co-signer in the ’70s to sign anything for her.”

“I actually didn’t even know about it,” Brink admits of the Equal Credit Opportunity Act, which prompted a similar realization for the Los Angeles Spark about her mother’s experience.

“I learned that it’s a law that protects women’s rights and access to credit in their own name without a male cosigner, and I just thought it was so crazy that, gosh, when my mom was young she would’ve needed a man to help her.”

Brink says it’s “really important” to be transparent and “talk about money” as “someone who is starting to become financially independent.”

She and Williams first met two years ago in Miami, “and she was just so kind,” says Brink. “She really takes the time to make people feel seen, that’s what she did with me, and was just such an empowering person to be around,” Brink says of Williams, adding, “I’ve looked up to her for so long.”

Williams says she’s a “huge fan” of the WNBA and has been enjoying watching the league get its due attention.

“It’s just long overdue,” Williams remarks. “Not only is it the right thing to invest in women’s sports, but it’s lucrative. It makes money not only for the women playing, but those who invest.”

Venus Williams attends the Los Angeles Premiere of Amazon MGM Studios' "Challengers"
Venus Williams attends the Los Angeles Premiere of Amazon MGM Studios’ “Challengers”.Stewart Cook/Getty Images

Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from juicy celebrity news to compelling human interest stories.

“Even just at the Olympics, to see the variety of athletes who are just incredible in women’s sports, to see women’s basketball grow, to see women’s soccer just be so amazing over the years, to see sports like rugby get a highlight and people being so excited about what the women are doing on that front, it’s amazing,” says Williams.

SoFi’s Give Her Credit campaign will award a total of $500,000 to 50 individuals ($10k per recipient) across the U.S. who further ECOA’s purpose through projects that support or will support women’s financial independence.

Williams tells PEOPLE that her mother and father,Richard Williams and Oracene Price, “really emphasized financial independence” for her and her sisters growing up. The tennis star says her parents encouraged the sisters to “realize the challenges that women were facing in the world and in the workplace.”

“So I’ve lived it, I’ve fought against it, and this is something that really rings true to me, and I’m really excited to be here.”

Related Posts

Venus Williams fuels romance rumors with Andrea Preti during a dreamy Amalfi Coast boating trip

Tennis superstar Venus Williams and Andrea Preti sparked romance rumors while boating around Nerano together on Saturday. While taking in the stunning views of Amalfi Coast, the athlete, 44, and actor-director, 36, looked cozy as they whispered …

Read more

Rafa Nadal Set to Open His First Hotel Outside of Spain

Tennis player Rafa Nadal and businessman Gabriel Escarrer, CEO of Meliá Hotels International, joined forces a year ago to create the ZEL Born in the Med chain, inspired by traditional Mediterranean homes, outdoor culture and the lifestyle of …

Read more

Serena Williams Tests Out Her Pre-Weight Loss Jean Skirt: “Will It Fit or Not?”

Serena Williams is ending 2024 by celebrating a big milestone. The tennis champ, 43, has been documenting her weight loss journey on Instagram after giving birth to her second daughter, Adira River, with husband Alexis Ohanian in August 2023. From the …

Read more

Serena Williams brings sporty vibes to Art Basel Miami alongside her glamorous sister Venus 🎨

Serena Williams kept it casual as she attended the Art Basel convention centre in Miami Beach on Wednesday. The tennis champion showed off her athletic physique as she donned a matching lilac Nike two piece. The sportswomen paired her shorts and quarter …

Read more

Serena Williams rocks a pencil skirt and sneakers at the Shop.Org conference in Las Vegas

Serena Williams was one of many speakers at the Shop.Org conference in Las Vegas on Friday. The 36-year-old tennis pro, who wore her hair in a ponytail, looked business chic in a pencil skirt and sneakers that she paired with a plain white tee. Williams, …

Read more

Rafa Nadal captures a special family photo in Mallorca!

The athlete is about to leave behind the year of his retirement from professional tennis. Rafa Nadal is enjoying these holidays in the best way. The athlete is in his native Mallorca accompanied by his loved ones, with whom he is taking advantage of …

Read more

Leave a Reply

Your email address will not be published. Required fields are marked *