And this year, some of the NFL’s reigning WAGs have brought the two together by designing game-day merch exclusively for Amazon — including Brittany Mahomes, who debuted her Kansas City Chiefs T-shirt at the team’s game against the Las Vegas Raiders with an assist from husband Patrick.
The quarterback’s wife gave followers a sneak peek at the tee on her Instagram Stories ahead of kickoff, writing that she was “so excited” about the drop.
Brittany’s design is available for men and women in both white and black.
Brittany Mahomes x Kansas City Chiefs NFL 4x Champions T-Shirt
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Other WAGs tapped for the collection — which was created in collaboration with FOCO — include Olivia Culpo, who’s married to 49ers running back Christian McCaffrey and whipped up two different team tees along with a color-blocked windbreaker.
Culpo showed off the back of the playful patch-covered jacket on Instagram, quipping, “It’s giving sporty. It’s giving ‘go sports.’”
Olivia Culpo x San Francisco 49ers NFL Winning Play Windbreaker Jacket
AmazonBUY NOW $109.00Olivia Culpo x NFL Go Sports In It To Win It T-Shirt
AmazonBUY NOW $22.99Olivia Culpo x San Francisco 49ers NFL Holiday Tree T-Shirt
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Rachel Crosby, the wife of Raiders defensive end Maxx Crosby, also designed NFL merch for Amazon, as did influencers Tayshia Adams and Darcy McQueeny.
Fans can stream the Chiefs vs. Raiders game on Prime Video at 3:00 p.m. ET.